So many times I have looked at product and thought this is it. This is the ultimate invention and there is nothing that can go beyond it. Take for example – shoes. We have all kinds of shoes in the market today. What can you and I come up with that companies like Nike, Adidas, New Balance etc with their multi million dollar Research and Development budget have not thought of?
I have been guilty of this so many times thinking the innovation and research in a particular product has hit the peak and now the market is saturated.
