Satyam has signed on as one of the first FIFA sponsors. Satyam, a leading global consulting and information technology services provider, has become the first Indian company to sign up as a FIFA World Cup™ Sponsor. This historic agreement awards Satyam global rights for the 2010 FIFA World Cup™ in South Africa, the 2014 FIFA World Cup™ in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period. The partnership, sealed by FIFA President Joseph S. Blatter and Satyam chairman and founder B. Ramalinga Raju at a signing ceremony on the eve of the Preliminary Draw for the 2010 FIFA World Cup South Africa™ in Durban, represents the first major sponsorship deal the IT services company has entered into – a further indication of the enduring appeal of football.
“I am very proud that Satyam has chosen the FIFA World Cup for this historic move. Satyam’s commitment is a testimony to the immense appeal of FIFA as a superior marketing platform for transporting a brand around the world. It is a big advantage for all those involved in the events to have such an experienced IT service partner on board,” said the FIFA President. “We look forward to working with such a dedicated partner who shares our ideals and identifies with our mission to use football as a tool to touch the world and build a better future.”