OK Magazine paid a kings ransom to buy the photo of Michael Jackson as he lay dying on the emergency services stretcher.
It is a grim photo of King of Pop Michael Jackson when he was in the throes of his last minutes.
Worldwide, the coverage of Whack Jacko has been quite positive as everybody uniformly recognizes the significant contribution Michael made in the field of music.
But tabloids will be tabloids and cannot take this away from them.
Media Week is reporting that international tabloid and magazine OK! paid somewhere in the neighborhood of half mil.
Thats right, about $500,000 for exclusive rights to photos of the dying star as he was rushed to the hospital before he passed away on June 25.