Categorized | Apple, US

Apple Redux – Blast From The Past

Apple has come a long distance from being the inventor of personal computers to making integrated cell phones with oomph and personal music players. It recently made a splash with its launch of the thinnest notebook, the Mac Air.

Here we follow back in time when Apple just got started, its initial accomplishments, some of which were equally impressive as its present day achievements, its initial logo and one of its most popular commercial.

Personal Computer Gets Patented, April 12, 1983

On Nov 3, 1980, Steve P. Jobs and the garage band filed a claim for patent in the United States Patents and Trademark Office for – The ornamental design for a personal computer, substantially as shown.

The patent was granted to Apple Computer, Inc. on Apr 12, 1983 vide Patent number: D268584, International Classification D1402.

patent

The patent claim made references to other inventions, primarily the input/output processor, the CPU and the keyboard which had been patented some years earlier by either individuals or companies. Click on the images to blow them up.

fig1 fig2 fig34

fig6 fig7

For description of the images made available to the patent office, look at the bottom right corner of the Patent claim.

The Logo

The Apple logo that you see literally everywhere is not the one with which the company started initally. Over the years it has gone dramatic changed.

From showing Newton sitting below an apple tree with an apple about to fall (and eventually getting inspired with the theory of gravitation) to showing just a techni color apple with a bite in it, and finally the space age/white Apple of today.

 

Commercials

Apple has been blazing a new path not only through innovative products but creative ways and means to see them as well. One of my favorite Apple commercials is the parody on George Orwell’s 1984 for the Macintosh’s promotion.

The latest Mac air’s commercial and the complete video of the song can be found from here.

 

    6 Responses to “Apple Redux – Blast From The Past”

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