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The 2010 Oktoberfest Starts Tomorrow

The start of the 2010 Oktoberfest starts off tomorrow Saturday September 18 2010. This year they will have the floats and parades that amuse people every year. This year just like last is said will be one that you can’t miss.

If you like parades and getting together with people who just want to have a great time then you shouldn’t miss out on all the activities that it has to offer. At noon tomorrow the festival will start off at a beer tent at Schotttenhammel at 12:00 noon sharp.

If you’re a die hard Oktoberfest fan you sure don’t want to miss this. After 12:00 noon the festival gets into high gear, and all the Octoberfest beer halls can tap their beer kegs so the party can get started.

If you have attended this year’s Oktoberfest, please leave a comment to tell everyone how it was and what a great time you had.

    6 Responses to “The 2010 Oktoberfest Starts Tomorrow”

    1. rajesh mandal says:

      although i dint attend d fest but ya wish to join the great fun n roller coaster…..

      • Joni says:

        I thought they banend the middie can after the 2002 season? Apparently because he was a bad influence on the kiddies because of his drunken antics ie. standing on his head, hassling the mascot, walking into goal posts.I miss Subi Oval ;( and real football ;(

    2. Bunda says:

      Companies are beginning to rofecus their priorities. Ethnography is helping companies focus more on the customer rather than simply finding ways to make their employees more productive. Anthropologists are the leading people in ethnographic research. Ethnography is becoming far more valuable than focus groups, surveys, and demographic data because it allows companies to see their customers’ unarticulated desires where they live and work. Companies such as IDEO, Jump Associates, Doblin Group, IBM, Steelcase Inc., and Intel have all changed their path to designing a product. They have hired more anthropologists and claimed ethnography as one of their leading contributors to new product designs. Not all companies are using ethnography to create a new product, but rather to simply improve and existing one. For example, IDEO was hired by Marriott to study the ethnography of business people having meetings in their lobbies. IDEO found that the hotels had proper facilities for large parties, but not small groups of business travelers. Marriott has now reinvented the lobbies to accommodate a broader range of travelers. Intel does not market directly to their customers and the company believes that it needs to branch out beyond the chipmaking business. The company has begun to focus on consumer products such as entertainment systems and handheld computers for doctors. Intel now uses ethnography to learn how to make their new products appealing to the consumer. Because data-driven engineers have long run Intel, some employees are not enthused about this ethnographic switch. But they better get used to it.

    3. Chelsia says:

      Wow, that’s a really cevler way of thinking about it!

    4. Sam says:

      The problem with not tnelilg them you are doing a survey is the legal issue. Often people do not like to be tied to their results. They do not want to be singled out or lumped in with a group they do not want to be associated with. Yes, the reliability of the study is indeed a factor. A perfect example would be personality tests. When people take those, they are likely to pick traits that they see as favorable rather than apply to them. Here is where product research and personality tests split ways. Many people are likely to want things to be better than they are. If the ethnography research is directed to what they experience rather than who they are we can get good results in seeing their reaction to the question. Confusing? I hope so. Here is a clearer direction. When we ask someone a question we measure both their answer and their correlation to other answers. We may ask if they would improve the hotel service by say, offering free breakfast, and also by asking how an on site concierge service might improve their satisfaction. While the questions may be unconnected on the surface, they both ask about the importance of hotel features beyond the room. People may be unwilling to talk about their plans while staying at the hotel, but ask about these features and people may be more honest. Sometimes the straightest way to an answer is not the most useful.

    5. Ganesh says:

      Ethnography in NPD ResearchApplied ethnography inevvols going to ones natural setting and discovering that local persons point of view and experiences. The article discusses the importance of Ethnographic research in the process of NPD, new product development. For example, ethnography is usually used at the beginning of the development, or fuzzy front end of the NPD process, rather than traditional focus groups. One of the main companies used to illustrate how the method of applied ethnography is Microsoft.Microsoft wanted to see the point of view of the consumer rather than the way Microsoft sees itself. To me this is a vital point; they typically create interactive products and without a perspective of the consumer, the software would be solely made for the people making it. Another interesting point is made about the efficiency of site visits. If someone goes into and ethnographic interview with one idea or concept, the wont see all the other important information coming for the person being interviewed. It takes a combination of information to help fully understand a person and what they deem to be important.To see research that is taken in a specific persons home and what they like and want, is an encouraging notion that will shape the consumer market in a new individualized fast pace.


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