Before I tell you about the infamous Tempe Arizona located Cafe/Restaurant called Heart Attack Grill, I want you to tell the moral of the story – There is nothing like bad publicity.
Ask any Hollywood agent about it and I am sure the smart ones would agree.
OK now lets proceed to the story of the day which has all the right ingredients for guys especially, starting with girls dressed up as Nurses serving food and menu looks something like – Flatliner Fries which are drenched in lard, and the Quadruple Bypass Burger which weighs over 2 and a half pounds and includes four layers of cheese and 12 slices of bacon.
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Jon Basso is the creative inclined owner of this fast food restaurant which initially decided using only the power of internet to advertise about its food chain. Heart Attack Grill came into being in the Jan of 2006 without much fan fare, no ribbon cutting and no local politician giving stump speeches. But what the owner did to take a short at being in the limelight, he dressed up his waitresses as Nurses and had food that a diet manager wouldn’t touch with a barge pole.
Pretty soon Jon Basso had the Nurses association lunging at him. The group countered that since these waitresses had no knowledge of basic Nurse duties like CPR, he had no right to call them Nurses. The dietitians were not far behind either given the content of food being served here.
But hey, this is a free country and you should be allowed to eat whatever you want. Not to mention even in movies and plays and theaters, people dress up as cops, nurses and fire fighters. Only a dunce going to the Restaurant would think these are real Nurses.
To cut a long story short, the law suit slapped by the Nursing Organization provided free advertising to Basso, the kind he could have never achieved on his own in spite of throwing a handful of dollars. Like I said initially, there is nothing like bad publicity. Given the merits of the premise on which the lawsuit was filed, Basso had no trouble getting the case thrown out.
Watch the video of Heart Attack Grill and check out their food, patrons, and of course the famous girls dressed as nurses.
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