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Ybrant Tech eyes Israeli firm for $15 mn

JERUSALEM: India’s digital marketing company Ybrant Technologies is looking at acquiring Israel-based online media solutions provider, Oridian, for over $15 million.

“We found the right ingredients in Oridian to enhance Ybrant’s footprint into the fast evolving global markets. Oridian’s team has mastered the art of entering new markets effortlessly,” Ybrant Technologies Chairman Suresh Reddy was quoted in a report by business daily ‘Globes’.

Prior to acquisition, Oridian will manage Ybrant’s international activities outside the US.

“We look forward to partnering with Ybrant’s family of businesses that will arm us with digital marketing tools to provide our clients full spectrum services,” Oridian Chief Executive Officer Jacob Nizri was quoted by the business daily.

Oridian is an online advertising company with over nine billion monthly impressions, a massive worldwide inventory, and have access to 10 million users in various continents.

It has enabled advertisers to implement highly effective branding as well as direct response campaigns and publishers to monetise traffic emanating from all over the world.

The company is ranked among the top 10 network with over 180 million monthly users worldwide and maintains offices in North America, France, Israel, Argentina, Germany and the UK.

It also has representatives in Australia, Scandinavia, Italy, Belgium and the Netherlands.

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