The much-hyped, limited-release thriller â€œParanormal Activityâ€ will be easier for moviegoers to find this weekend.
The movie was released to a nationwide audience on Friday, following two weeks of midnight sellouts and fan frenzy over its initial limited release, according to Paramount Pictures.Â Â Â
Much of the hype for the movie was due to an online â€œDemand It!â€ campaign launched by Paramount, which solicited horror fans to vote to have the low-budget movie released in their hometowns.Â The studio promised if the number of votes hit the million mark, it would release the movie across the country.Â The campaign was a success.
Another campaign asked fans to â€œTweet your scream,â€ in which they could share their movie experience with their Twitter.com friends/followers.
â€œFrom the very beginning, we put this film in the hands of the fans and we trusted them to tell us where and when it should be seen. We couldnâ€™t be more thrilled by their overwhelming support and we are happy to release the film in every town – big and small,â€ said Rob Moore, Vice Chairman of Paramount Pictures.
So what is this movie about? A description on the film’s web siteÂ gives a quick rundown:Â
After a young, middle class couple moves into what seems like a typical suburban “starter” tract house, they become increasingly disturbed by a presence that may or may not be demonic but is certainly most active in the middle of the night.
The movie is the directing debut of Oren Peli, a video game programmer, who used $15,000 of his own money to shoot the film with a handful of unknown actors, over seven days in 2006, according to the New York Daily News.Â It is getting rave reviews from the media, including the following:
â€œAn ingenious horror film. Itâ€™s so well made itâ€™s truly scary.â€ – Roger Ebert of The Chicago Sun-Times
â€œ’Paranormal Activity’ is freaky & terrifying.â€- Owen Gleiberman of Entertainment Weekly
To find show times, buy tickets, and learn more about the movie and its campaigns, visit ParanormalMovie.com.