So many times I have looked at product and thought this is it. This is the ultimate invention and there is nothing that can go beyond it. Take for example – shoes. We have all kinds of shoes in the market today. What can you and I come up with that companies like Nike, Adidas, New Balance etc with their multi million dollar Research and Development budget have not thought of?
I have been guilty of this so many times thinking the innovation and research in a particular product has hit the peak and now the market is saturated.
So imagine my surprise when I heard about the Vibram Five Fingers KSO. When I looked at the pictures of the photos, I thought to myself, no way!
How could somebody not only dream this up, but even market it. The design is so simple and yet so innovative. And it makes sense. Human foot is an anatomical marvel. Runners world over love to run bare foot. So why not create a product, a shoe, that compliments that. Thus was born Vibram Five Fingers KSO.
Truth be told, I already had checked out Vibram FiveFingers Sprint and its a great shoe. So when the Vibram Five Fingers was about to release the KSO, I was eager to see how they might improve upon the FiveFingers line.
I had a friend who ran five races and god knows how many miles during the training session and this is what he told me, he was genuinely impressed by what they do for the strength of your feet and your posture.
But if I am asked to wear my marketing hat and give an opinion, I would not wager a bet on this. Look at what happened to Crocs? Or countless other shoe fads which pick up one season and then go bankrupt in the other.
Have you had a chance to check this shoe yet? I don’t know if you can even call it a shoe in the conventional stuff.