All Citi Pawn Shop is a local pawn shop in the city I live (New York) and recently this pawn company ran afoul of the banking behemoth Citi group because of similarities in their logos. Since the logo of these two companies, albiet in totally different sectors (Banking / Pawn) were similar, Citi think the pawn company (All City Pawn) is trying to grab the goodwill of the banking giant company.
So even though Vikram Pandit led Citi is battling lot of losses and having a full platter at the moment, this hasn’t stopped the financial behemoth from filing a copyright infringement suit against a Brooklyn, New York, pawnshop over a similar logo.
Call it a fight between a David and a Goliath but personally, I am with Citi on this. A lot of people can mistake the Pawn shop brand with Citi and draw an incorrect conclusion that the Pawn company is recommended by Citi or is is extention.
Citi runs multi million ad campaigns to build its brand recognition and they certainly will not be humored if somebody else mooches off any sort of goodwill from this.
Here is another related perspective on this. Some public space watchers might think Citi is using the bail out money to launch such legal cases and might question whether it constitutes judicious use of public resources.
It is my assumption that the Pawn company will not be in a financial position for a long drawn legal battle in this case and might settle to change its own logo. But we’ll have to wait and watch for this. Find below the two logos side by side and draw your own conclusion.
If you have thoughts on this, give a shout out below.