Apple does it again!
Last night Apple released a new commercial for iTunes that features Chris Martin, lead singer and guitarist of the British rock band Coldplay. Chris Martin has also been in the popular media for dating Holywood actress Gwenth Paltrow.
The ad features a silhouette driven theme with smoke and laser lights abound. The sound track is Coldplay’s latest release Viva la Vida. The ad was recently featured during an episode of American idol and seems to have been shown quite regularly now.
I liked the ad the instant I saw it. There is definitely something about Apple and its commercials and this one too seems to have hit the bulls eye. I am sure both, Apple and Coldplay will gain immensely from this collaboration.