…Things would be Absolutly awry. Below is the recent ad from Absolut for its popular Vodka. The ad was meant for the Mexican audience where it would definitely please its audience.
Texas and California used to be part of Mexico when these regions were lost to US in a war.
I have lived and worked in both the states, California as well as Texas. I can imagine what effect it would have had on both the sides. The chord it would have struck in every chicano’s heart and the consternation it might have cause in a Texan’s mind.
Absolut has already apologized for the ad though but without doubt it proved a big hit among the audience it was meant for. However angry denizens of the state and else where are demanding willful boycott of this brand of Vodka in US.